Top 5 Things You're Doing Wrong In SEO





Ever wonder why the SEO strategy you are working on not resulting ideally? Or what strategies does seo service providers implement to make your money resulting in to business gain? The short and simple answer is the type of mistakes done when strategizing SEO. 

To make it a business centric start, you will need to understand the mistakes and for that highly professional seo services with hands-on experience is a great deal of sense. 

There are several factors involved in SEO, and making mistakes is common. To narrow down an expert advice, you may look up to a trusted seo company in Zirakpur, Punjab who can fix these mistakes easily for you. For a good understanding before you hit the road of researching and hiring one, let’s look at some common mistakes most people make while doing SEO.

1. Duplicate content on multiple pages

Similar content or exactly the same content on one or multiple pages is referred as duplicate. It can lead to increased bounce rate which is visitors finding nothing interesting to read on and search engines penalizing the website, as a result. 

There are ways to reduce the risk of duplicate content on a website. One way is by using robots.txt files and meta tags that tell search engines not to index certain pages.

2. Slow page loading

The quality of your website’s content becomes secondary if the loading speed of the website is slow. It affects the overall performance for both SEO and user experience. Since every website visitor wants the information to load faster, it becomes even more important to improve page loading. 

Out of many reasons, an outdated server or too many ads could be most common reasons why loading process slows down. To understand what’s slowing down your website, one can use Google PageSpeed Insights and GT Metrix.

3. Poor website navigation

Slow page speed is not the only factor that affects the website’s user experience; website navigation is equally responsible. It is crucial to have clear and easy-to-use navigation that will help the user to find their way around the site. 

Navigation bars are usually located at the top or bottom of a webpage, but some of the websites have them on either side of the screen. Another common mistake that many websites do is having too many links in one bar, which makes it difficult for users to find what they are looking for. 

Narrowing down scrolling to specific or more important options given on the HOME page resolves poor navigation and improves overall website experience.

4. Poor mobile experience.

Speaking of user experience, Google doesn’t rank websites that are not optimized for mobile use. It can be defined as a website that does not provide an optimal user experience on a mobile device. This can include, but is not limited to, difficulty viewing content due to small screen size, lack of touch functionality, slow loading time, etc. 

Poor website mobile experiences can lead to low customer satisfaction and lost business opportunities due to declining traffic from search engines or social media platforms such as Facebook or Instagram.

5. Low-grade backlink building

And last but not least, is low-grade backlinking. These are backlinks that are unnatural, spammy, irrelevant, or “just plain awful” that will lower your website’s ranking. 

With the right backlink-building strategies, you will be able to get quality links and improve your rankings. The first step to improving your website’s rankings is by getting high-quality links.

Conclusion

The abovementioned factors are not the only contributing factors to poor website SEO; there are factors as well. 

Well, now you know what mistakes the top SEO company in Zirakpur, Mohali, avoids. It’s not easy to rank on Google. You have to understand the algorithm and follow all the rules. But even then, you might still make mistakes that can lead to a penalty or a drop in ranking.

When it comes to SEO, the most important thing is to have a high-quality website. One of the best ways to achieve this is by avoiding the common mistakes mentioned above that can hinder your site from being ranked higher on search engine results pages.

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