7 ways to research your target audience for SEO

 



According to the top SEO company in Mohali, SEO isn't just about the keywords, the number of backlinks, or traffic. It's also about understanding your target audience and building your SEO campaign around it. If the SEO strategy is based on the right audience, targeted traffic increases, which leads to more conversions. 


Let's look at some of the ways top SEO companies in Zirakpur and other cities research their target audience for better SEO results:


Use keywords to collect demographic data.

After making a list of top keywords that best represent your brand, use Google Trends to collect the demographic data associated with these keywords in a particular location and see how they have trended over time. 


Collecting demographic information like age, gender, and location can help look for local link-building opportunities in geographic areas where queries occur. You can also search for topics that are relevant to those age groups.


Know who is visiting your website?

Speaking of demographic data from keywords, you can also get demographic data about your website visitors. It can help you understand if the correct audience is visiting your website. Google Analytics is one way to do so. Under the audience section, you'll be able to see the demographics option to view the range of information. Use this information to choose topics for your SEO content.


Study other brands.

Collecting data from your own website will only give you half the picture of your website visitors. So, look beyond your website and analyze your competitors' websites and brands to better understand your target audience. Tools like Quantcast and Audiense offer information on things like purchasing patterns, professions, device usage, demographics, domain affinity, and other things. 


Identify questions 

What most successful companies and brands tend to do is to use long-term query keywords so that their websites can show up in SERPs. With Google showing answers directly in SERPs, identifying common questions that audiences commonly ask has become much more important. Also, it is good to anticipate long-term search queries so that your website shows up for them. For this purpose, there are lots of websites that you can use, like Semrush, Buzzsumo, Answer the Public, etc. Using this data, create content centered around long-term search queries for your website to show up as a direct answer on the SERP.


Conduct surveys

What better way to understand your target audience than to directly conduct surveys. Surveys are the simplest and most direct method. Here you send out surveys to gain valuable insights about your target audience. For successful surveys, keep them short and simple. Use the information collected to identify the content opportunities, which include images and video content as well.


Conclusion

It may seem like an arduous task to understand your audience before starting your website's SEO. But it is worth the time and is recommended by the top SEO company in Zirakpur, Mohali. Follow the above mentioned method to improve your website's traffic and improve your SEO ROI.

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